The Future of Employer Branding

EmployerBranding - Copy

It is not about winning the war for talent anymore! But it is about how to become an employer of choice and outperform competition so that the talent chooses to join your organization no matter how tough the competition is. And you can attain that goal by building your Employer Brand!

Successful organizations have taken a step ahead by building their Employer Brand and using it as a talent attraction strategy. With the use of social media, now organization can easily communicate their branding message to the outside world and let them know what their organization stands for, what’s it like to work for them and why their employee want to work with them. Creating this wider perception of your organization can positively impact recruitment, retention and organizational success.

Join us while India HR LIVE sets the stage for global guests, eminent speakers, corporate leaders and employer branding experts for a LIVE panel discussion on ‘The Future of Employer Branding’ on March 4th, Tuesday at 8PM IST / 8.30 CST / 9.30 EST.

Meet our Guests

crystalmillerCrystal Miller


Recruitment Marketing & Digital Strategist, AT&T, USA

Crystal Miller serves as a Strategist & Media Relations Manager for both AT&T and Branded Strategies; serving companies through the creation of effective digital & recruitment marketing strategies.

With nearly a decade of experience in HR, recruiting & talent attraction, she has for over 50 companies since 2005 with over a repeat clientele rate of over 80% from start-up HR vendors to the talent attraction & recruiting departments of Fortune 25 Companies. Miller has been a leader for 2 of the more cutting edge groups for one of the best & brightest recruitment firms in the US, boasting 4 “Best Place to Work” wins. As such, she knows how to leverage culture and award-winning characteristics of company identity into talent marketing campaigns.

Miller has built a reputation as an established, progressive advocate in the areas of social media, recruitment and HR marketing. She has been a selected speaker for conferences globally and writes for multiple online publications. Connect with her on LinkedIn.

shravanShravan Goli


President of Dice, USA

Shravan Goli is the President of Dice, a leading career site that brings together technology professionals and tech-powered companies. An internet and media veteran, Mr. Goli is responsible for executing the growth strategy for, ClearanceJobs and the Slashdot Media brands. Before joining Dice, Mr. Goli served as Chief Executive Officer of He has also served as GM for Yahoo! Video and as Head of Products for Yahoo! Finance. Mr. Goli holds an M.B.A. from the University of Washington and an M.S. in Computer Science from the University of Maryland. Connect with him on LinkedIn.

IRfanIrfan Abdulla


Director – Talent Solutions, LinkedIn India

Irfan Abdulla is the Director of Talent Solutions at LinkedIn India. Irfan’s focus at LinkedIn is to lead and scale-up the Talent Solutions business in India thus, helping LinkedIn fuel India’s talent economy. His current role entails consulting leading Indian enterprises on ways to attract, source, engage and retain talent and in-turn become the employer of choice to a large base of passive candidates.

Prior to LinkedIn, Irfan was working with Hewitt Associates, an HR Consulting and Outsourcing company. He has also held leadership positions at companies such as JobStreet and Network18. With over seven years of experience in the internet industry, Irfan brings diverse business experience in his role at LinkedIn. An alumnus of Mumbai University, his expertise lies in Solutions and Product management. Connect with him on LinkedIn.


Lars Schmidt


Founder of Amplify Talent, USA

Lars Schmidt is the Founder of Amplify Talent, an employer branding and recruiting consultancy based in Washington DC. Prior to launching Amplify Talent, Lars was the Senior Director of Talent Acquisition & Innovation at NPR where he was responsible for providing leadership and advocacy for talent acquisition strategies that aligned with NPR’s strategic mission and core values. Lars held various HR and recruiting leadership roles with companies including Ticketmaster, Magento, Pencom Systems and several startups in Los Angeles.

Lars is a fierce advocate for progressive HR with a strong track record in leveraging innovative talent and recruiting strategies. He was named a “Top 100 Influencer” by HR Examiner and “Top 100 Most Social HR Leaders on Twitter” by The Huffington Post. Connect with him on LinkedIn and Facebook.

JasonJason Lauritsen


Director of Best Places to Work for Quantum Workplace, USA

Jason Lauritsen is a talent strategist and innovator who will challenge you to think differently about talent and the workplace. A former corporate Human Resources executive, Jason is today the Director of Best Places to Work for Quantum Workplace where he leads a program that collects data from 2 million employees each year to identify, celebrate and promote some of the best workplaces in the world.

He is the co-author of the book, Social Gravity and some people may know him as the tall, dancing guy with Talent Anarchy. Connect with him on LinkedIn

mansoorMansoor Hussain


General Manager – Talent Acquisition at Philips India Limited, India

Mansoor Hussain is currently the General Manager – Talent Acquisition at Philips India Limited. With an experience of over 15 years, he has had the opportunity of working with a wide range of businesses such as Consulting, Analytics, Financial Services and Information Technology. Prior to Philips, he was the Head of Talent Acquisition for the BFSI and Health Care verticals at HCL Technologies Limited. Connect with him on LinkedIn

MaryMary Lafferty


Manager of Employment Branding, IBM, USA

Mary Lafferty is Manager of Employment Branding at IBM. With over a decade of experience in creative writing, marketing, advertising and building brands, internally and externally for organizations, Mary’s passion for creative thinking and unique problem solving continues to be at the forefront of her career passions. Her leadership experience includes leading a small creative writing team to leading a global creative and digital team for a small to mid-size company as well as one of the top five brands in the world. Connect with her on LinkedIn.

Join us while we discuss!

Do you have any questions for our guests, hit the hashtag #IndiaHRLIVE on twitter during the LIVE show or post your comments on Google Plus Hangout on Air window here

Where can you watch the LIVE show?

You can watch the LIVE show during the scheduled time at

India HR LIVE website : This page &  Home Page

LIVE Youtube channel:

Google Plus: India HR LIVE page



  1. Lt Col KPS Patali says:

    The present scenario is about marketing and I agree that whoever is able to market himself or make a dent in the public eye attracts attention.Employer Branding is a part of this strategy and yeah,the right talent do get attracted to it and does value addition.

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